Teamfight Tactics - Lunar New Year 2023

Bringing a Global Celebration to a Worldwide Gaming Community

Having led a successful Lunar New Year event for TFT in 2022, I spearheaded using existing technical infrastructure to create a new and exciting experience for players in 2023.

I led a team of copywriters, illustrators, localizers, developers, and more across a multi-month, cross-team large-scale initiative to bring the story of Chibi Annie and the Year of the Rabbit to life. This rich, interactive visual novel took players into the world of Teamfight Tactics and offered exciting in-game incentives to bring together players across the globe.

Read more about it here: https://teamfighttactics.leagueoflegends.com/en-us/news/game-updates/tft-fortune-s-favor-and-lunar-gala-overview/